After the successful launch of Dunlop Adhesive’s E-Learning Portal just over a year ago, knowledge-savvy merchants are still visiting the site on a monthly basis to understand, use, and sell Dunlop products more efficiently. Rather than taking the route of cutting back, adopted by many in the industry over the last 12 months, Dunlop is continuing to invest and prove to its customers that knowledge is key.
The free online training initiative was launched in June 2009 in order to encourage training in the vast ceramic tile industry. Aimed at merchants and their staff, the E-Learning Portal has been hailed a time-saving training masterpiece by many, and is providing merchants with invaluable advice to pass onto their customers.
Strengthening Dunlop Adhesives’ calendar of supporting events, including trade mornings, customer training and staff training, the online portal is constantly being updated with new questions and products. Its flexible nature also means that merchants can complete sections at their leisure, whilst receiving certification of competence at the end.
The E-Learning Portal allows registered users to undertake training by tiling locations, including kitchens and bathrooms, by tile types, ranging from ceramic to natural stone, and even by background surfaces such as plasterboard, cement board and timber floors. The site also includes a host of other valuable resources such as video and downloadable ‘How to’ guides, which offer advice on common tiling jobs, as well as information on the full Dunlop Adhesives’ range.
Brand Manager for Dunlop Adhesives, Janet Till, said: “The success of the E-Learning portal throughout its first year has been fantastic. It goes to show that when times are tough our customers know they need to provide second to none customer service, and the portal allows them to do so through the support and training it provides. As a brand, Dunlop Adhesives is always working to ensure it stands apart from its competitors in terms of quality and accessibility. We’ve launched a new website in the last year, an online Bug Blaster game, and a series of competitions, all of which are ways to make sure we’re constantly communicating with our customers.”
She continued: “The E-Learning Portal combines Dunlop’s forward thinking and supportive approach and we’re constantly working on additional content to ensure its continued relevance. Obviously the main objective behind it is to increase merchants’ sales through cross-selling and product recommendations – we want their customers to be as happy as ours.”
Leaving its customers with ultimate peace of mind, all of Dunlop’s products come with a 10 year guarantee. For further information on E-Learning Portal go to http://www.dunlop-adhesives.co.uk/elearning/.
